Carolina Pachon Osorio
Healthcare advertising is a multi-billion-dollar industry. Promotional medical writers play an integral role in the conceptualization and development of digital and printed healthcare marketing material. This course takes learners behind the scenes of healthcare advertising to understand how the industry works and how to develop compelling advertising copy against the backdrop of a highly regulated advertising environment. Students will apply the principles of promotional medical writing (i.e., medical copywriting) through several small assignments and the production of a piece of marketing material (concept work) for use in their portfolios.
Skills / Knowledge
- Outline the workflow process for the development of healthcare advertising/promotional material
- Demonstrate clear and effective communication skills appropriate for a promotional medical writer in agency and client-facing environments
- Create promotional healthcare marketing material that is both compliant and persuasive
Issued on
July 29, 2024
Expires on
Does not expire